Thursday, September 26, 2013

The Value of every Dollar in Mental Accounting




While reading for my managing finances blog, I came across an interesting story, in a book called “WHY SMART PEOPLE MAKE BIG MONEY MISTAKES”. I realized that I myself fall in the same category. In general, people do not treat all dollars equally because of their mental accounting or calculations in their minds.

            Here goes the story, a newlywed couple after spending $1000 of gambling allowance at the third day in Las Vegas for their honey moon, came to their bedroom to sleep. The bride went to sleep and the groom noticed a $5 chip on the dresser (the chip referred here as the chip use to play for roulette table). The groom noticed a number 17 shining on the chip, he quickly put on his robe and rushed down to the casino at the roulette table and put his chip on the square marked 17. Luckily the ball hit 17 and the 35_1 bet paid him $175. He let his luck ride on the path of winning; he again played for number 17 and won until he comes to the figure of $7.5 million. The groom was informed by the manager of the casino that the casino did not have much money to pay him if the ball hit 17 again. The groom rushed for a taxi and went to a better financed casino to play more. He once again bet all of his money for number 17 and ball hit the same number, making the fortune of $262 million. The overjoyed groom let his millions ride and the ball hit number 18 this time. Sad and broke groom walked back several blocks to his hotel. When questioned by his wife, the groom told his wife that he was playing roulette. “How did you do? Not bad. I lost five dollars (Belsky and Gilovich 32).”

            Whether you agree or not but the majority of people do think like the groom. The money won by playing at any casino is usually not real money and the groom’s losses were not the real losses. The groom could have stopped playing and had bought a brand new Rolls-Royce and still be a happy millionaire. It all depends how people see and consider the value of every dollar in their mental accounting.
           

Belskey, Gary, and Thomas Gilovich. NOT ALL DOLLARS ARE CREATED EQUAL. New York: SIMON & SCHUSTER, 1999. 31-34. Print.            

1 comment:

  1. Actually, didn't the groom and wife lose $1,005? I think the scenario is interesting but impossible to replicate. I'm sure there are some statistics generators, but what are the odds that the number 17 would his so many times in a row in roulette?

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